Service provided
Challenge
Market Research
The problem
Professionals visiting work cafes face disruptions to their workflow as they wait in queues to place food orders, risking potential loss of seating. On workdays, challenges persist in efficiently placing large orders for other employees, leading to overall inefficiencies in the ordering process and hindering the seamless integration of work and dining in a cafe setting.
The claim
Since 2019 there has been a 20% increase in remote workers. Professionals are seeking environments where productivity meets pleasure in a unique workspace.
The approach
Two different flows were created both had common goals of ordering food or making a reservation. While the goals were similar the difference was in the app structure. A filter and search button located in two different places complimented by a tab navigation bar was used for A/B testing.
Menu items
Create good food description of the menu items
Reservations
Provide effortless reservations making with clickable buttons, offering various time slots together with valuable information about entertainment and facilities.
The results
Key takeaways
Navigation matters
Users found the navigation bar more intuitive and effective for browsing restaurants and making reservations compared to search and filter options placed elsewhere.
Content preferences
Users valued seeing additional restaurant facilities (e.g., seating, amenities) before making a booking, suggesting that richer information supports decision-making.
Prototype testing was insightful
Creating a clickable prototype allowed for early detection of usability issues, validating design decisions before moving to development.
