Cover image
Cover image

Packed for Mama

Packed for Mama is a small business founded by Kirstie Geddes that started to help first time moms get what they really need in hospital bags. Many healthcare brands give out hospital bags however many of them don’t have everything you will need.

Packed for Mama is a small business founded by Kirstie Geddes that started to help first time moms get what they really need in hospital bags. Many healthcare brands give out hospital bags however many of them don’t have everything you will need.

Packed for Mama is a small business founded by Kirstie Geddes that started to help first time moms get what they really need in hospital bags. Many healthcare brands give out hospital bags however many of them don’t have everything you will need.

Project duration

July 2024 - December 2024

Tools

Service provided

Market research

Market research

Market research

Usability tests

Usability tests

Usability tests

Website revamp

Website revamp

Website revamp

Style guide

Style guide

Style guide

User interviews

User interviews

User interviews

Challenge

Packed for Mama is a small business founded by Kirstie Geddes that started to help first time moms get what they really need in hospital bags. Many healthcare brands give out hospital bags however many of them don’t have everything you will need

Packed for Mama is a small business founded by Kirstie Geddes that started to help first time moms get what they really need in hospital bags. Many healthcare brands give out hospital bags however many of them don’t have everything you will need

Packed for Mama is a small business founded by Kirstie Geddes that started to help first time moms get what they really need in hospital bags. Many healthcare brands give out hospital bags however many of them don’t have everything you will need

The approach

Increase traffic

Increase traffic

Understanding expectations of the website

Understanding expectations of the website

Create a website that helps customers get well prepared hospital bags

Create a website that helps customers get well prepared hospital bags

The results

Understanding of products

Categories for moms to navigate to their specific need

Categories for moms to navigate to their specific need

Categories for moms to navigate to their specific need

Downloadable pdf guides

Downloadable pdf guides

Downloadable pdf guides

Customization of packs

Social proof

Added google certified reviews to show the user website is secure and save

Added google certified reviews to show the user website is secure and save

Added google certified reviews to show the user website is secure and save

Information availability

Key takeaways

Functional and beautiful design

The design project progressed from in depth user research to a visually appealing high- fidelity prototype. Emphasising the importance of accessibility and  inclusivity of the design to ensure all users can have a great experience

In depth research make a difference

This project included in depth user research from taking interviews personally with the users resulted in knowing exactly what our users wanted and helping us to make the important key changes to the website instead of random changes which users do not want.

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