Olivia May
Service provided
Challenge
The Goals
Two different flows were created both had common goals of ordering food or making a reservation. While the goals were similar the difference was in the app structure. A filter and search button located in two different places complimented by a tab navigation bar was used for A/B testing.
Clear product info
Clarify product information like ingredients, usage instructions and benefits so that the user will be able to make the right decision and buy the right product.
Optimize
Responsiveness
To ensure users have the same seamless experience across all platforms.
Brand consistency
Maintain brand consistency across all digital platforms.
Enhance engagement
Enhance user engagement to improve users overall experience.
The results
Key takeaways
From Wireframes to Inclusive Design
Helping Users Choose with Confidence
The project merged aesthetics with an intuitive shopping experience by clarifying product information and steps to use products. We helped users confidently find the right skincare products while preserving the brand’s ambiance both online and in-store.
