Designing 30 different web pages one web page a day across several industries with a new look and feel. Started off with mood boards for each page to have a clear idea of what the site should look like.

Service provided

Icon design

UI design

Challenge

Companies need a functional and beautiful landing page that provides valuable information and converts users.

Crafting a social proof section with a unique touch that provides credibility in products and to show people actually using your product like it.

Communicating different pricing plans so the value of your product is understandable right away.

The approach

The goals

Drive immediate user action

Drive immediate user action

Reinforce information so users instantly understand the the page without scrolling and guide users eye’s towards the CTA every element should drive action

Build Trust that converts

Build Trust That Converts

Testimonials to match your users tone and build trust throughout the website

Help users to choose the right plans

Help user to choose the right plans

Helping users to choose the best pricing options allowing them some customization to help them tailor the best product to their needs.

The results

Logo size

Decreasing the logo size on the landing page keeps it at around 48px to prevent distracting the user from what really matters

Before

After

Guide the users eye

Guide the user's eye toward the CTA with a supporting visual. Every element should drive action by adding a short paragraph so users understand the page without scrolling.

Visually interactive reviews with real people end genuine quotes that is easy to scan so users can see who reviewed your products together with a sneak peak of what is next to keep the user to read more

Guide the users eye

Use color to highlight what you want users to see. Creating one main prominent CTA To not help to not overwhelm the user

Key takeaways

Power of White Space

Build Trust That Converts

We use intentional spacing to improve focus and clarity. A strong visual hierarchy—through line height and character spacing—ensures paragraphs feel connected and different sections stand apart.

Purposeful Imagery

Build Trust That Converts

Every image we use supports the brand’s theme. We avoid generic visuals and instead select imagery that reinforces meaning and communicates value.

Clear, Brand-Aligned Copy

Build Trust That Converts

We craft copy that speaks your audience’s language. Microcopy matters—tone, clarity, and intentional use of capital letters all work together to guide users and build trust.

Readability Through Contrast

Build Trust That Converts

We prioritize text and button contrast to ensure readability across all screen types and environments, supporting accessibility and a better user experience.

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